Do you want to achieve your goals but don't know where to start? SMART goal setting is a powerful tool that can help you get there. SMART stands for Specific, Measurable, Achievable, Relevant and Time-Based. This acronym provides a framework for setting goals that are clear, focused and achievable. George T.
Doran first introduced the concept of SMART goal setting in 1981 as a way to improve overall company performance through measurable, time-based objectives. Since then, it has become a popular tool used by individuals and organizations alike to set and achieve their goals. SMART goals are specific, measurable, achievable, realistic and anchored within a time frame. This means that each element of the SMART framework works together to create a carefully planned goal that is clear and traceable.
For example, Jane wants to create ad campaigns for four social platforms in the next three months. She can use the SMART framework to break down her goal into smaller, more manageable steps. She can set specific targets for each platform, measure her progress against those targets, make sure the goals are achievable given her resources and timeline, and ensure that they are relevant to her overall objectives. Studies have shown that those who write their goals are 42% more likely to achieve them.
Writing down your goals helps you stay focused, meet your deadlines and feel the thrill of being closer to achieving your goal. SMART goal setting is also easy to use by anyone, anywhere, without the need for specialized tools or training. It's an effective tool that provides the clarity, focus and motivation you need to achieve your goals. Whether you write your SMART goals in a journal, enter them in an application or write them in a Word document, make sure they are documented. To set SMART goals that will change your life when you reach them, you need to focus on what is currently not working in your life.
You may have set goals in your past that were difficult to achieve because they were too vague, aggressive or poorly stated. Unlike its counterparts (goals that are vague, too ambitious or unplanned), SMART goal setting puts you on point to get what you want in life. Defining these parameters in relation to your goal helps ensure that your goals are achievable within a specified time frame. Setting SMART goals means you can clarify your ideas, focus your efforts, use your time and resources productively and increase your chances of achieving what you want in life.
